ADJ-GRADED
作噱头的；故意引人关注的
If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity.
例句
The campaign was gimmicky, but it had a serious side to it.
这次运动虽然大搞噱头，但也有其严肃的一面。